Top 10 Marketing Strategies For Small Businesses

No.3 Use your mission statement as a filter for all that you do.

If Once you’ve clearly decided what your marketing goals, strategies, targets and tactics ARE, it should be easy to identify those things that DON’T fit. For example, if you have identified the best marketing vehicles to reach your customer then it’s very easy to say “no” to those salespeople offering you marketing opportunities that don’t fit your plan.