Top 10 Marketing Strategies For Small Businesses

No.3 Use your mission statement as a filter for all that you do.

If Once you’ve clearly decided what your marketing goals, strategies, targets and tactics ARE, it should be easy to identify those things that DON’T fit. For example, if you have identified the best marketing vehicles to reach your customer then it’s very easy to say “no” to those salespeople offering you marketing opportunities that don’t fit your plan.

 Top  Marketing Strategie  For Small Businesses

No.2 Be UNIQUE in ALL that you do. 

Don’t just give it lip service. If you've decided to adopt a unique approach to make your business memorable (tagline, business signature, giveaway, mascot, illustration, photo, color scheme, etc) be sure to use it consistently in your marketing efforts. It should become part of your brand.

Top  Marketing Strategy  For Small Businesses

No.1 Be able to describe what you do/what you are in one clear sentence. 

Trump is correct, that elevator speech is very important. Ask a friend or colleague or class fellow  to give you an honest evaluation of your description. Does it give the listener a basic understanding of what you do? If not, make it a priority to work on it. Before someone can decide if they may need your product or service they must first understand what you’re saying.

Top 10 Marketing Strategies For Small Businesses

#1 Be able to describe what you do/what you are in one clear sentence.

#2 Be UNIQUE in ALL that you do.

#3 Use your mission statement as a filter for all that you do.

#4 Don’t jump-process….Discover your target market and your points of difference before you start marketing.

#5 Give back to the community…strategically.

#6 Network efficiently and effectively

#7 Remember that inconsistent advertising is wasted money.

#8 If you do trade shows, have a plan and work the plan.

#9 Look for ways to establish yourself as an expert in your field.

#10 Keep all marketing communications clear, brief and focused