Marketing News And Trends

 TV Budgets Finally Succumb to Online Pull | Self-Serve Model for Media Companies Lacking | Yahoo Deathwatch: Tick, Tock

Media:

 A Mindshare executive noted to Ad Exchanger that while previously online video budgets came out of the online budget line item, increasingly, 

clients are looking to move TV dollars over to online video, breaking down a barrier that protected the largest medium's budget territory from demonstrably more efficient rivals. 

Self-Serve Model for Media Companies Lacking:

One ad tech executive points out that the self-service interfaces provided advertisers by some firms like Google and Facebook aren't really appropriate for large brand advertisers. 

On the other hand, one must be a very, very large advertiser in order for those new media companies to bother putting a human account executive against the business. 
This mixture leads to smaller advertisers facing a somewhat more appropriate interface but with very poor service, and the larger firms with an inappropriate interface. 

Yahoo Deathwatch:

Tick,Tock

 

Even a former Google executive CEO appears powerless to stop the seemingly inexorable diminishment of Yahoo. Display advertising is down 12 percent, much of that coming from lower prices. Search was down 9 percent. Cash was down $1.2 billion to $4.8 billion, mostly due to stock repurchases and $1 billion in acquisitions.