TV Budgets Finally Succumb to Online Pull | Self-Serve Model for Media Companies Lacking | Yahoo Deathwatch: Tick, Tock

Media:

 A Mindshare executive noted to Ad Exchanger that while previously online video budgets came out of the online budget line item, increasingly, 

clients are looking to move TV dollars over to online video, breaking down a barrier that protected the largest medium's budget territory from demonstrably more efficient rivals. 

Self-Serve Model for Media Companies Lacking:

One ad tech executive points out that the self-service interfaces provided advertisers by some firms like Google and Facebook aren't really appropriate for large brand advertisers. 

On the other hand, one must be a very, very large advertiser in order for those new media companies to bother putting a human account executive against the business. 
This mixture leads to smaller advertisers facing a somewhat more appropriate interface but with very poor service, and the larger firms with an inappropriate interface. 

Yahoo Deathwatch:

Tick,Tock

 

Even a former Google executive CEO appears powerless to stop the seemingly inexorable diminishment of Yahoo. Display advertising is down 12 percent, much of that coming from lower prices. Search was down 9 percent. Cash was down $1.2 billion to $4.8 billion, mostly due to stock repurchases and $1 billion in acquisitions.

Always Have Trouble Finding Your Keys??

Stayed Tensed And Upset Cause Of

 This Habit??

Quit All Of You Worries And Tensions Of Forgetting Keys  

  

DVV and Happiness Brussels make good use

of 3D printing 

with the rollout of a new service for the 

forgetful.

The Artificial Heart Is Getting a Bovine

 Boost

SCIENTISTS have long searched for a durable artificial heart that can work as efficiently as the one supplied by nature.

Now Carmat, a company based in Paris, has designed an artificial heart fashioned in part from cow tissue. The device, soon to be tested in patients with heart failure, is regulated by sensors, software and microelectronics. And its power will come from two external, wearable lithium-ion batteries.

For More Information..

Vist It :http://www.nytimes.com/2013/07/14/business/the-artificial-heart-is-getting-a-bovine-boost.html?ref=global

Strategy Analytics: India Becomes World's 3rd Largest Smartphone Market in Q1 2013

According to the latest research from Strategy Analytics, India overtook Japan to become the world's third largest smartphone market by volume for the first time ever in Q1 2013. Samsung, Micromax and Apple are among the major brands leading the Indian smartphone market.

Linda Sui, Analyst at Strategy Analytics, said, "We estimate 10.0 million smartphones were shipped in India during the first quarter of 2013, almost tripling from 3.8 million units a year earlier. India overtook Japan to become the world's third largest smartphone market by volume for the first time ever in Q1  2013, following China and the United States."

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What is Good Marketing?

Marketing is a process of understanding consumers and devising ways of providing goods or services based on the demands of the consumers. Marketing is one of the most important aspect of corporate strategy, the end result for which is efficient revenue generation for the firm. The marketing process of an organization aims at getting out a message to the segment that the company is targeting, regarding the product or service that it is offering to these customers.

Good marketing is not all about spending money on advertising, or offering free products as a promotional offer. There are many critical steps involved in efficient marketing. First of them is to know the target market, through a process called Market Research. By researching, the firm identifies the demographics and requirements of the society, who might become potential customers. The Firm has to apply the dynamics of Segmentation, Positioning and Targeting, once the research has been performed. A good marketing strategy cannot be developed by a firm without doing proper groundwork on its potential customers.

For more knowledge go here:http://www.businessteacher.org.uk/marketing/what-is-good-marketing/

10 Best Antivirus Apps To Protect Android

 Phones!!

Although Google in February officially unleashed its Bouncer technology, which automatically scans nearly half a million new and existing Android apps, as well as developer accounts without interrupting the user's experience, it can't always prevent malware from entering smartphones.

A March report by independent testing organization AV-Test (http://www.av-test.org/

) showed that some apps in Google Play, formerly known as the Android Market, downloaded their malicious code after installation.

While the report from AV-Test doesn't recommend any particular antivirus apps in Google Play, it serves as a consumer guide to finding an application with features that best suit its user.

The 10 apps that showed the best malware 

detection included:

>> avast! Mobile Security

>> Dr.Web Anti-virus

>> F-Secure

>> IKARUS mobile.security LITE

>> Kaspersky Mobile Security

>> Lookout Security & Antivirus

>> MYAndroid Protection Antivirus

>> NQ Mobile Security & Antivirus

>> Zoner AntiVirus Free

>> McAfee Mobile Security

Expend Your Business

Social Media Plan

1. Get on TV.

2. Get on the radio.

3. Write a book.

4. Create /sponsor an event.

5. Give lessons.

6. Work for your community.

7. Create and send out a newsletter.

8. Write articles.

9. Create a Web site.

10. Join the “right” organizations.